How Artificial Intelligence Is Transforming Biopharma (And What It Means For Marketers)
Emerging technologies like artificial intelligence (AI) and machine learning (ML) are making their mark on every aspect of our lives.
AI as a technology that “leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.”
Artificial intelligence (AI) is of great interest to researchers and practitioners as a means of achieving the necessary progress in the pharmaceutical industry.
Thanks to AI and ML, pharmaceutical organizations have been able to quickly identify and diagnose new diseases, as these technologies are able to analyze huge volumes of data.
Large pharma companies use AI to transform production, sales, marketing, and analysis business processes.
AI will impact areas where human skills are suited to the maximum of their capabilities.
The reality, experts say, is that AI has been around for decades, but several trends over the last few years are now providing biopharmaceutical R&D with real opportunities.